Hero character: Lopie is the adorable animated envelope created for the “Good Morning Accenture” campaign. Designed to make our communications more fun and engaging, Lopie is part personal assistant, part motivator, and a full-time advocate for the campaign. Lopie appears in various animations and internal portal pages to interact with our colleagues in interesting ways. This character helped make our internal communications more enjoyable and effective, ensuring important information was noticed and remembered.

My Role: As the Junior Art Director, I came up with the concept for Lopie and created all the illustrations and animations. I worked closely with the Creative Director and Art Director to bring Lopie to life. As the campaign grew, more designers joined in to develop Lopie in different scenarios and environments, keeping the character fresh and engaging.