Brand development of performance artist Laura Šterna and her “alter ego” DragKing persona Emmanuele Lampa
Client request
Design brief: Two logo designs that look like a b&w icon, but visually recognizable as the person. One icon represents the individual, other – their Drag King persona. Both logos should have similar look.
Design approach: – research of different icon/portrait logos
– portrait photoshoot with the client in different angles and lights
– development of different style approaches.
– Challenge – recognizable characteristics, while keeping it simple, overlay of DragKing persona