Laura Sterna & Emmanuele Lampa

Brand development of performance artist Laura Šterna and her “alter ego” DragKing persona Emmanuele Lampa

Client request

Design brief: Two logo designs that look like a b&w icon, but visually recognizable as the person. One icon represents the individual, other – their Drag King persona. Both logos should have similar look.

 

Design approach: 
– research of different icon/portrait logos

– portrait photoshoot with the client in different angles and lights

– development of different style approaches. 

Challenge – recognizable characteristics, while keeping it simple, overlay of DragKing persona